The Full Story
THNK Nail Studio
This is the story of how we took a client's initial request for a logo and applied our proven process to elevate their brand—enhancing recognition, building trust, and setting them apart from the competition.
The Mission
A client approached us looking for a logo for their newly purchased nail studio. With a limited budget and a clear focus on just one service, they were firm about only needing a logo. We delivered not just a logo but also supportive design elements that visually captured their vision, helping them confidently prepare to launch their business.
The Brand Lift
Once the client was 100% satisfied with the logo, we took it a step further to demonstrate the value of applying their brand identity across all touchpoints. We started by creating a one-page brochure webpage that is easy for them to maintain, highlights their services, and allows customers to book appointments seamlessly.
View the Webpage Here
Flying at a
Higher Altitude
Next, we translated the website into a printed piece that could be displayed in-store and in community spaces, reinforcing brand recognition and credibility. To help them promote their upgraded services, we designed a small sign for each workstation, making it easy for customers to see available service upgrades and apply them to their services on the spot.
We also created custom exterior signage for their storefront. This high-end design presented the business professionally and helped it stand out from local competitors.
A Successful Landing
Overall, applying the brand identity consistently across all customer touch points increases customer loyalty, differentiates the business in the marketplace, and empowers the client to make strategic decisions that drive long-term success.