The Full Story
DRR Contracting
DRR Contracting had the skills, the experience, and the reputation, but their brand did not reflect the level of care and professionalism they brought to each project. They needed help turning that disconnect into clarity, so they could attract the right clients and grow with confidence.
The Mission
The DRR team wanted to show up online the same way they show up on a job site: clear, capable, and trustworthy. But their website lacked cohesion, their messaging felt generic, and their brand story was getting lost in a sea of competitors.
We set out to uncover their deeper purpose, define what made them different, and bring alignment across their brand presence. They did not just need a new look; they needed language, visuals, and structure that reflected their high standards and genuine client care.
The Brand Lift
We started with a Flight Plan, diving into the heart of DRR’s approach. What emerged was a clear picture of a contractor who leads with integrity, stays hands-on from start to finish, and treats every project like it’s their own home.
With that foundation in place, we built a brand that reflects who they are and how they work:
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Refined brand purpose and positioning to highlight DRR’s values, client relationships, and reputation for quality
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Full website redesign with custom copywriting to make their services, story, and strengths crystal clear
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Visual direction to support future photo and content updates with warmth and consistency
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Social strategy and templates to bring cohesion and professionalism across platforms
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Streamlined contact experience to help guide ideal clients from interest to inquiry
Construction Complete
DRR’s new brand presence has helped them confidently show up for the clients they want to attract. Homeowners who value craftsmanship, honesty, and a contractor they can trust.
Their messaging now matches the high standards they bring to every build, and their website has become a powerful tool for showcasing their work and generating aligned leads.
View DRR Contractors Website Here
Gaining Elevation to Get to Curising Altitude
At Lighten Up Creative Services, we guide business owners to see their brands from 30,000 feet, define what sets them apart, and build identities that reflect their purpose and aspirations.
DRR Contracting is a perfect example of how gaining perspective can provide a clear sense of purpose to elevate a brand to match the quality of the work behind it.